The question was posed "Is there a role for your library in 'Slamming the boards'?" and it made me consider the different opportunities we might have as a library to promote our specialist services. As a local studies librarian, there is a real opportunity for me to promote the local studies and family history collections in all libraries, but with particular reference to my area where possible. And the Children's and Youth Librarian could more effectively answer questions relating to HSC materials or Children's literature and again use the opportunity to promote their collection. But is this then taking away from the integrity of the event? I think not, as long as the answers are given honestly and any advertising is done at the end and it is made clear that these events are run at most libraries.
I've heard of the 'Slamming the boards' events each month and have honestly considered participating, but I have always been either too busy (aren't we all?!) or not confident enough with the technology to feel I could give my best. I think I feel that if its going 'in print' (albeit online) it needs to be 100% perfect and accurate, and whenever I've drafted an answer, I tend to spend hours tweaking it to make it perfect, only to give up because, of course, it never is!
About Me

- Atticus Mockingbird
- Sydney, NSW, Australia
- Library coordinator with an inner-west library who is passionate about information, research and public libraries.
Friday, May 2, 2008
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Marketing and Libraries Articles
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Vroom's expectancy theory and the public library customer motivation model
Seongsin Lee. Library Review. Bradford: 2007. Vol. 56, Iss. 9; p. 788 -
CRASH COURSE IN MARKETING FOR LIBRARIES
David Loertscher. Teacher Librarian. Seattle: Dec 2007. Vol. 35, Iss. 2; p. 46 (2 pages) -
Resources: Librarian's Reading List 2.0 (Updated & Revised)
Michael Stephens. Library Technology Reports. Chicago: Sep/Oct 2007. Vol. 43, Iss. 5; p. 75 (4 pages) -
Improving visibility of public libraries in the local community; A study of five public libraries in Zagreb, Croatia
Radovan Vrana, Ana Barbaric. New Library World. London: 2007. Vol. 108, Iss. 9/10; p. 435 -
Communicating the value of your libraries
Glen Holt. The Bottom Line. Bradford: 2007. Vol. 20, Iss. 3; p. 119 -
Collaboration and Marketing Ensure Public and Medical Library Viability
Stephanie Weldon. Library Trends. Urbana: Winter 2005. Vol. 53, Iss. 3; p. 411 (11 pages) -
Branding in the United Kingdom public library service
David Hood, Kay Henderson. New Library World. London: 2005. Vol. 106, Iss. 1/2; p. 16 (13 pages) -
Intra-organisational marketing culture and market orientation: a case study of the implementation of the marketing concept in a public library
Paul James Harrison, Robin N Shaw. Library Management. Bradford: 2004. Vol. 25, Iss. 8/9; p. 391 -
Virtual but visible: developing a promotion strategy for an electronic library
Alison Turner, Fran Wilkie, Nick Rosen. New Library World. London: 2004. Vol. 105, Iss. 7/8; p. 262 -
Libraries, Mission, and Marketing: Writing Mission Statements That Work
C Brian Smith. Reference & User Services Quarterly. Chicago: Summer 2004. Vol. 43, Iss. 4; p. 358 (1 page)
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CRM and Marketing Articles
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Marketing to the social Web: how digital customer communities build your business
P G Kishel. Choice. Middletown: Nov 2007. Vol. 45, Iss. 3; p. 514 (1 page) -
if you Can't beat them, join them
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Doing the business
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2 comments:
Pity if someone like you who thinks deeply doesn't slam
Pat
Thanks for your comment Pat. I decided to try answering some 'easy' questions to get my confidence up. So far so good!
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