About Me
- Atticus Mockingbird
- Sydney, NSW, Australia
- Library coordinator with an inner-west library who is passionate about information, research and public libraries.
Friday, May 2, 2008
Mash me up?
I was really looking forward to this week's activities, as Mashups are something I've heard about, but didn't really know about. And this week did answer some of my questions, but not all. For instance, what are the copyright implications of using these programs on our official websites? Is there anything official we have to sort out before we do it, or can we just start mashing?
If we can just start mashing, I can see great possibilities - fun stuff, like getting kids to create badges and jigsaw puzzles - as well as using maps and photos and frames to promote our local studies collection. It could also be a great way to advertise the location of our libraries and upcoming events - especially if they are held off site!
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Marketing and Libraries Articles
My Research
Marked Documents
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Research Summary - April 13, 2009 | |
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Vroom's expectancy theory and the public library customer motivation model
Seongsin Lee. Library Review. Bradford: 2007. Vol. 56, Iss. 9; p. 788 -
CRASH COURSE IN MARKETING FOR LIBRARIES
David Loertscher. Teacher Librarian. Seattle: Dec 2007. Vol. 35, Iss. 2; p. 46 (2 pages) -
Resources: Librarian's Reading List 2.0 (Updated & Revised)
Michael Stephens. Library Technology Reports. Chicago: Sep/Oct 2007. Vol. 43, Iss. 5; p. 75 (4 pages) -
Improving visibility of public libraries in the local community; A study of five public libraries in Zagreb, Croatia
Radovan Vrana, Ana Barbaric. New Library World. London: 2007. Vol. 108, Iss. 9/10; p. 435 -
Communicating the value of your libraries
Glen Holt. The Bottom Line. Bradford: 2007. Vol. 20, Iss. 3; p. 119 -
Collaboration and Marketing Ensure Public and Medical Library Viability
Stephanie Weldon. Library Trends. Urbana: Winter 2005. Vol. 53, Iss. 3; p. 411 (11 pages) -
Branding in the United Kingdom public library service
David Hood, Kay Henderson. New Library World. London: 2005. Vol. 106, Iss. 1/2; p. 16 (13 pages) -
Intra-organisational marketing culture and market orientation: a case study of the implementation of the marketing concept in a public library
Paul James Harrison, Robin N Shaw. Library Management. Bradford: 2004. Vol. 25, Iss. 8/9; p. 391 -
Virtual but visible: developing a promotion strategy for an electronic library
Alison Turner, Fran Wilkie, Nick Rosen. New Library World. London: 2004. Vol. 105, Iss. 7/8; p. 262 -
Libraries, Mission, and Marketing: Writing Mission Statements That Work
C Brian Smith. Reference & User Services Quarterly. Chicago: Summer 2004. Vol. 43, Iss. 4; p. 358 (1 page)
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CRM and Marketing Articles
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Research Summary - April 13, 2009 | |
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Marketing to the social Web: how digital customer communities build your business
P G Kishel. Choice. Middletown: Nov 2007. Vol. 45, Iss. 3; p. 514 (1 page) -
if you Can't beat them, join them
Anonymous. Information World Review. Oxford: Nov 2007. -
Doing the business
Tracey Caldwell. Information World Review. Oxford: Oct 2007.
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1 comment:
I loved the mashup activity. I could spend hours on it making posters etc. But I eventually made a poster of who else, myself, in a movie.....I don't think it'll be a block buster.
http://medessa.blogspot.com
medessa
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