Well I've just finished Week 12 - but haven't done the feedback yet!
I decided to go back over the weeks and refresh what I'd learnt, and really benefited from it. Its so easy to forget things! And as I finished it from my home computer, I was able to access some of the sites I couldn't before. It was also easier re-reading the blogs after I was more familiar and comfortable with the terminology.
So I just wanted to say thanks to SLNSW for putting this all together, and thanks everyone for your comments.
I'm actually looking forward to having some time to view more of the other blogs now!!
Good luck to everyone - and see you in cyberspace!
About Me
- Atticus Mockingbird
- Sydney, NSW, Australia
- Library coordinator with an inner-west library who is passionate about information, research and public libraries.
Tuesday, May 6, 2008
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Marketing and Libraries Articles
My Research
Marked Documents
ProQuest ® |
| Research Summary - April 13, 2009 | |
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Vroom's expectancy theory and the public library customer motivation model
Seongsin Lee. Library Review. Bradford: 2007. Vol. 56, Iss. 9; p. 788 -
CRASH COURSE IN MARKETING FOR LIBRARIES
David Loertscher. Teacher Librarian. Seattle: Dec 2007. Vol. 35, Iss. 2; p. 46 (2 pages) -
Resources: Librarian's Reading List 2.0 (Updated & Revised)
Michael Stephens. Library Technology Reports. Chicago: Sep/Oct 2007. Vol. 43, Iss. 5; p. 75 (4 pages) -
Improving visibility of public libraries in the local community; A study of five public libraries in Zagreb, Croatia
Radovan Vrana, Ana Barbaric. New Library World. London: 2007. Vol. 108, Iss. 9/10; p. 435 -
Communicating the value of your libraries
Glen Holt. The Bottom Line. Bradford: 2007. Vol. 20, Iss. 3; p. 119 -
Collaboration and Marketing Ensure Public and Medical Library Viability
Stephanie Weldon. Library Trends. Urbana: Winter 2005. Vol. 53, Iss. 3; p. 411 (11 pages) -
Branding in the United Kingdom public library service
David Hood, Kay Henderson. New Library World. London: 2005. Vol. 106, Iss. 1/2; p. 16 (13 pages) -
Intra-organisational marketing culture and market orientation: a case study of the implementation of the marketing concept in a public library
Paul James Harrison, Robin N Shaw. Library Management. Bradford: 2004. Vol. 25, Iss. 8/9; p. 391 -
Virtual but visible: developing a promotion strategy for an electronic library
Alison Turner, Fran Wilkie, Nick Rosen. New Library World. London: 2004. Vol. 105, Iss. 7/8; p. 262 -
Libraries, Mission, and Marketing: Writing Mission Statements That Work
C Brian Smith. Reference & User Services Quarterly. Chicago: Summer 2004. Vol. 43, Iss. 4; p. 358 (1 page)
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((LSU({MARKETING}) AND LSU({LIBRARIES})))
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Publication type: Scholarly journals64 results as of April 13, 2009 -
(Marketing) AND (librar*) AND PDN(>4/13/2008)
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Publication type: Scholarly journals21 results as of April 13, 2009
Copyright ©
2009
ProQuest LLC.
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CRM and Marketing Articles
My Research
Marked Documents
ProQuest ® |
| Research Summary - April 13, 2009 | |
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Marketing to the social Web: how digital customer communities build your business
P G Kishel. Choice. Middletown: Nov 2007. Vol. 45, Iss. 3; p. 514 (1 page) -
if you Can't beat them, join them
Anonymous. Information World Review. Oxford: Nov 2007. -
Doing the business
Tracey Caldwell. Information World Review. Oxford: Oct 2007.
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(LSU({CUSTOMER RELATIONSHIP MANAGEMENT}) AND LSU({MARKETING}))
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Publication type: All publication types6 results as of April 13, 2009 -
(LSU({CUSTOMER RELATIONSHIP MANAGEMENT}) AND LSU({MARKETING}))
Look for terms in: Citation and abstractDatabase:ProQuest Library Science
Publication type: All publication types6 results as of April 13, 2009 -
"customer relationship management"
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Publication type: All publication types122 results as of April 13, 2009
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2009
ProQuest LLC.
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1 comment:
Excellent - another finisher!! I'm glad you have enjoyed the experience, and can take some time now to reflect on what you might do with what you now know!!
Victoria
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