Been very busy at work for the last few weeks (heritage festival preparation etc), and so haven't posted for a while! But it has given me time to ruminate on some of the benefits and the potential of wikis.
As information professionals, it is our responsibility to ensure that information can be found when it is sought, and that it can be verified once it is found. So, why not combine the genius of Wikis with the practicality of Creative Commons to ensure that a 'virtual paper trail' is created. Let me elaborate, if I add a page to a specialised wiki (such as nswlearning2), and someone edits it, then their username (to maintain privacy) and the date, and a Creative Commons licence attribution share-alike is attached, then whoever then copies, edits or uses the information are compelled to maintain the attribution, thus ensuring that people will always be able to find the original source of the information by following the trail back, and see how it has developed! I believe this will encourage the free exchange of information, while maintaining some level of source reliability.
I would also like to see an active campaign by libraries to remove the stigma associated with wikis (such as wikipedia). By actively assessing the information on various entries, and editing them to ensure they are correct and meet referencing and style-guide standards, we can all improve this encyclopedia, and make it a more reliable source.
I have changed my views on wikis in the past weeks, thanks mainly to this NSW Public Libraries Learning 2.0 course. I realised that I would not be able to find information about my suburb, or the City I work for, or my Mayor in a standard print or online encyclopedia, because (lets be honest) why would they bother! There are thousands of 'little' places, people and things all over the world and they couldn't ensure that all were accounted for and then keep the entries maintained.
About Me

- Atticus Mockingbird
- Sydney, NSW, Australia
- Library coordinator with an inner-west library who is passionate about information, research and public libraries.
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Marketing and Libraries Articles
My Research
Marked Documents
ProQuest ® |
Research Summary - April 13, 2009 | |
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Vroom's expectancy theory and the public library customer motivation model
Seongsin Lee. Library Review. Bradford: 2007. Vol. 56, Iss. 9; p. 788 -
CRASH COURSE IN MARKETING FOR LIBRARIES
David Loertscher. Teacher Librarian. Seattle: Dec 2007. Vol. 35, Iss. 2; p. 46 (2 pages) -
Resources: Librarian's Reading List 2.0 (Updated & Revised)
Michael Stephens. Library Technology Reports. Chicago: Sep/Oct 2007. Vol. 43, Iss. 5; p. 75 (4 pages) -
Improving visibility of public libraries in the local community; A study of five public libraries in Zagreb, Croatia
Radovan Vrana, Ana Barbaric. New Library World. London: 2007. Vol. 108, Iss. 9/10; p. 435 -
Communicating the value of your libraries
Glen Holt. The Bottom Line. Bradford: 2007. Vol. 20, Iss. 3; p. 119 -
Collaboration and Marketing Ensure Public and Medical Library Viability
Stephanie Weldon. Library Trends. Urbana: Winter 2005. Vol. 53, Iss. 3; p. 411 (11 pages) -
Branding in the United Kingdom public library service
David Hood, Kay Henderson. New Library World. London: 2005. Vol. 106, Iss. 1/2; p. 16 (13 pages) -
Intra-organisational marketing culture and market orientation: a case study of the implementation of the marketing concept in a public library
Paul James Harrison, Robin N Shaw. Library Management. Bradford: 2004. Vol. 25, Iss. 8/9; p. 391 -
Virtual but visible: developing a promotion strategy for an electronic library
Alison Turner, Fran Wilkie, Nick Rosen. New Library World. London: 2004. Vol. 105, Iss. 7/8; p. 262 -
Libraries, Mission, and Marketing: Writing Mission Statements That Work
C Brian Smith. Reference & User Services Quarterly. Chicago: Summer 2004. Vol. 43, Iss. 4; p. 358 (1 page)
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CRM and Marketing Articles
My Research
Marked Documents
ProQuest ® |
Research Summary - April 13, 2009 | |
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Marketing to the social Web: how digital customer communities build your business
P G Kishel. Choice. Middletown: Nov 2007. Vol. 45, Iss. 3; p. 514 (1 page) -
if you Can't beat them, join them
Anonymous. Information World Review. Oxford: Nov 2007. -
Doing the business
Tracey Caldwell. Information World Review. Oxford: Oct 2007.
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(LSU({CUSTOMER RELATIONSHIP MANAGEMENT}) AND LSU({MARKETING}))
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