I've started doing the online Marketing Course for Libraries thanks to ALIA and FOLIOz and decided I would try and add LIS articles I found on proquest (again thanks to ALIA) relevant to marketing - this way I could share the information as well as return to them quickly and keep track of what I've read for my bibliography and/or PD points.
Well, here goes...if all goes well, my search strategy and results should appear at the end of these posts as a 'gadget'!
About Me
- Atticus Mockingbird
- Sydney, NSW, Australia
- Library coordinator with an inner-west library who is passionate about information, research and public libraries.
Monday, April 13, 2009
Library Promotion and Marketing
Labels:
ALIA,
bibliography,
FOLIOz,
libraries,
marketing,
professional development
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Marketing and Libraries Articles
My Research
Marked Documents
ProQuest ® |
| Research Summary - April 13, 2009 | |
| |
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Vroom's expectancy theory and the public library customer motivation model
Seongsin Lee. Library Review. Bradford: 2007. Vol. 56, Iss. 9; p. 788 -
CRASH COURSE IN MARKETING FOR LIBRARIES
David Loertscher. Teacher Librarian. Seattle: Dec 2007. Vol. 35, Iss. 2; p. 46 (2 pages) -
Resources: Librarian's Reading List 2.0 (Updated & Revised)
Michael Stephens. Library Technology Reports. Chicago: Sep/Oct 2007. Vol. 43, Iss. 5; p. 75 (4 pages) -
Improving visibility of public libraries in the local community; A study of five public libraries in Zagreb, Croatia
Radovan Vrana, Ana Barbaric. New Library World. London: 2007. Vol. 108, Iss. 9/10; p. 435 -
Communicating the value of your libraries
Glen Holt. The Bottom Line. Bradford: 2007. Vol. 20, Iss. 3; p. 119 -
Collaboration and Marketing Ensure Public and Medical Library Viability
Stephanie Weldon. Library Trends. Urbana: Winter 2005. Vol. 53, Iss. 3; p. 411 (11 pages) -
Branding in the United Kingdom public library service
David Hood, Kay Henderson. New Library World. London: 2005. Vol. 106, Iss. 1/2; p. 16 (13 pages) -
Intra-organisational marketing culture and market orientation: a case study of the implementation of the marketing concept in a public library
Paul James Harrison, Robin N Shaw. Library Management. Bradford: 2004. Vol. 25, Iss. 8/9; p. 391 -
Virtual but visible: developing a promotion strategy for an electronic library
Alison Turner, Fran Wilkie, Nick Rosen. New Library World. London: 2004. Vol. 105, Iss. 7/8; p. 262 -
Libraries, Mission, and Marketing: Writing Mission Statements That Work
C Brian Smith. Reference & User Services Quarterly. Chicago: Summer 2004. Vol. 43, Iss. 4; p. 358 (1 page)
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((LSU({MARKETING}) AND LSU({LIBRARIES})))
Limit results to: full text, scholarlyDatabase:ProQuest Library Science
Look for terms in: Citation and abstract
Publication type: Scholarly journals64 results as of April 13, 2009 -
(Marketing) AND (librar*) AND PDN(>4/13/2008)
Limit results to: full text, scholarlyDatabase:ProQuest Library Science
Look for terms in: Citation and abstract
Publication type: Scholarly journals21 results as of April 13, 2009
Copyright ©
2009
ProQuest LLC.
All rights reserved.
CRM and Marketing Articles
My Research
Marked Documents
ProQuest ® |
| Research Summary - April 13, 2009 | |
-
Marketing to the social Web: how digital customer communities build your business
P G Kishel. Choice. Middletown: Nov 2007. Vol. 45, Iss. 3; p. 514 (1 page) -
if you Can't beat them, join them
Anonymous. Information World Review. Oxford: Nov 2007. -
Doing the business
Tracey Caldwell. Information World Review. Oxford: Oct 2007.
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(LSU({CUSTOMER RELATIONSHIP MANAGEMENT}) AND LSU({MARKETING}))
Limit results to: full textDatabase:ProQuest Library Science
Look for terms in: Citation and abstract
Publication type: All publication types6 results as of April 13, 2009 -
(LSU({CUSTOMER RELATIONSHIP MANAGEMENT}) AND LSU({MARKETING}))
Look for terms in: Citation and abstractDatabase:ProQuest Library Science
Publication type: All publication types6 results as of April 13, 2009 -
"customer relationship management"
Look for terms in: Citation and abstractDatabase:ProQuest Library Science
Publication type: All publication types122 results as of April 13, 2009
Copyright ©
2009
ProQuest LLC.
All rights reserved.
1 comment:
Yes, it's working! I haven't seen this done before ... learning new things all the time.
Mylee (PLS)
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