I came across this blog (Library lets patrons play DDR to avoid late fees) entry via technorati. Its an interesting way to waive fines! We take part in a fines amnesty "Food for Fines" but I think the idea of gaming to erase fines would be a great way to Young Adults back into the library after they've racked up fines for DVDs, CDs, HSC materials etc. You never know - maybe some of the not-so-young Adults could show us a thing or two too!
I've also discovered iLibrarian through technorati. This blog has dozens of categories relating to the library industry. Although it is North American, the information on web 2.0 and 3.0 is still very interesting and certainly gives plenty of food for thought. I also think it will be a useful blog to refer back to during this course!
One thing I dislike about technorati, is that it takes quite a few 'clicks' to find what you want - for a type of 'search-engine' for blogs this is quite annoying! I think the lesson here is keep the reader / user / patron interested by keeping the information 'upfront'.
Having said that, I've still joined up with them, as how else will I get to know how to use them better?
About Me
- Atticus Mockingbird
- Sydney, NSW, Australia
- Library coordinator with an inner-west library who is passionate about information, research and public libraries.
Tuesday, February 26, 2008
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Marketing and Libraries Articles
My Research
Marked Documents
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| Research Summary - April 13, 2009 | |
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Vroom's expectancy theory and the public library customer motivation model
Seongsin Lee. Library Review. Bradford: 2007. Vol. 56, Iss. 9; p. 788 -
CRASH COURSE IN MARKETING FOR LIBRARIES
David Loertscher. Teacher Librarian. Seattle: Dec 2007. Vol. 35, Iss. 2; p. 46 (2 pages) -
Resources: Librarian's Reading List 2.0 (Updated & Revised)
Michael Stephens. Library Technology Reports. Chicago: Sep/Oct 2007. Vol. 43, Iss. 5; p. 75 (4 pages) -
Improving visibility of public libraries in the local community; A study of five public libraries in Zagreb, Croatia
Radovan Vrana, Ana Barbaric. New Library World. London: 2007. Vol. 108, Iss. 9/10; p. 435 -
Communicating the value of your libraries
Glen Holt. The Bottom Line. Bradford: 2007. Vol. 20, Iss. 3; p. 119 -
Collaboration and Marketing Ensure Public and Medical Library Viability
Stephanie Weldon. Library Trends. Urbana: Winter 2005. Vol. 53, Iss. 3; p. 411 (11 pages) -
Branding in the United Kingdom public library service
David Hood, Kay Henderson. New Library World. London: 2005. Vol. 106, Iss. 1/2; p. 16 (13 pages) -
Intra-organisational marketing culture and market orientation: a case study of the implementation of the marketing concept in a public library
Paul James Harrison, Robin N Shaw. Library Management. Bradford: 2004. Vol. 25, Iss. 8/9; p. 391 -
Virtual but visible: developing a promotion strategy for an electronic library
Alison Turner, Fran Wilkie, Nick Rosen. New Library World. London: 2004. Vol. 105, Iss. 7/8; p. 262 -
Libraries, Mission, and Marketing: Writing Mission Statements That Work
C Brian Smith. Reference & User Services Quarterly. Chicago: Summer 2004. Vol. 43, Iss. 4; p. 358 (1 page)
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CRM and Marketing Articles
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Marketing to the social Web: how digital customer communities build your business
P G Kishel. Choice. Middletown: Nov 2007. Vol. 45, Iss. 3; p. 514 (1 page) -
if you Can't beat them, join them
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Doing the business
Tracey Caldwell. Information World Review. Oxford: Oct 2007.
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2 comments:
The idea of gaming to eliminate fines is great. I'll have to read more. Mind you, as someone who can't even master Mario Kart, I'm not sure it's for me...
Victoria
I think you are right that we (library people) have to really make an effort to attract young people and find out what they want from libraries. We need to try and understand how they see libraries (do they see them?) and how how they see the world and how we can fit in with that view. I love much of the technology that's around, but some of it seems very time-consuming to embrace. I had a look at the sites you found and they do seem useful - it's just a matter of getting the time to read up on all this stuff! I do really agree with you that we need to 'capture' the young people market which seems to lose interest in libraries once it hits the teenage years. Love you blog name by the way!
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