About Me

- Atticus Mockingbird
- Sydney, NSW, Australia
- Library coordinator with an inner-west library who is passionate about information, research and public libraries.
Tuesday, February 26, 2008
A new way to attract young adults back into libraries?
I've also discovered iLibrarian through technorati. This blog has dozens of categories relating to the library industry. Although it is North American, the information on web 2.0 and 3.0 is still very interesting and certainly gives plenty of food for thought. I also think it will be a useful blog to refer back to during this course!
One thing I dislike about technorati, is that it takes quite a few 'clicks' to find what you want - for a type of 'search-engine' for blogs this is quite annoying! I think the lesson here is keep the reader / user / patron interested by keeping the information 'upfront'.
Having said that, I've still joined up with them, as how else will I get to know how to use them better?
Welcome to my learning 2.0 blog!
I have recently been inspired to adapt my workplace to an online environment, and this learning 2.0 course seems ideal. Although I have dabbled very lightly in blogs in the past, I've never really looked at them in depth, or used them to their fullest potential.
I'm excited to learn about web 2.0 and to see the opportunities it will bring. More than just being able to communicate with "kids these days" I really feel there is a future for web 2.0 technology (and beyond) in the library world.
I'd like to congratulate the team at SLNSW for making this course available to all library workers - I think it is a great way to inspire the NSW library world as a whole into a forward-thinking, future proof place to be!
I also think its a great opportunity to be reminded of some of the wonderful things about technology - we so often get bogged down in the reasons why it won't work, or can't work, or shouldn't work, or doesn't work - and that our institutions are places of lifelong learning - so surely we should be lifelong learners too! (I suspect we always have been but it was rarely labelled as such).
Marketing and Libraries Articles
ProQuest ® |
Research Summary - April 13, 2009 | |
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Vroom's expectancy theory and the public library customer motivation model
Seongsin Lee. Library Review. Bradford: 2007. Vol. 56, Iss. 9; p. 788 -
CRASH COURSE IN MARKETING FOR LIBRARIES
David Loertscher. Teacher Librarian. Seattle: Dec 2007. Vol. 35, Iss. 2; p. 46 (2 pages) -
Resources: Librarian's Reading List 2.0 (Updated & Revised)
Michael Stephens. Library Technology Reports. Chicago: Sep/Oct 2007. Vol. 43, Iss. 5; p. 75 (4 pages) -
Improving visibility of public libraries in the local community; A study of five public libraries in Zagreb, Croatia
Radovan Vrana, Ana Barbaric. New Library World. London: 2007. Vol. 108, Iss. 9/10; p. 435 -
Communicating the value of your libraries
Glen Holt. The Bottom Line. Bradford: 2007. Vol. 20, Iss. 3; p. 119 -
Collaboration and Marketing Ensure Public and Medical Library Viability
Stephanie Weldon. Library Trends. Urbana: Winter 2005. Vol. 53, Iss. 3; p. 411 (11 pages) -
Branding in the United Kingdom public library service
David Hood, Kay Henderson. New Library World. London: 2005. Vol. 106, Iss. 1/2; p. 16 (13 pages) -
Intra-organisational marketing culture and market orientation: a case study of the implementation of the marketing concept in a public library
Paul James Harrison, Robin N Shaw. Library Management. Bradford: 2004. Vol. 25, Iss. 8/9; p. 391 -
Virtual but visible: developing a promotion strategy for an electronic library
Alison Turner, Fran Wilkie, Nick Rosen. New Library World. London: 2004. Vol. 105, Iss. 7/8; p. 262 -
Libraries, Mission, and Marketing: Writing Mission Statements That Work
C Brian Smith. Reference & User Services Quarterly. Chicago: Summer 2004. Vol. 43, Iss. 4; p. 358 (1 page)
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((LSU({MARKETING}) AND LSU({LIBRARIES})))
Limit results to: full text, scholarlyDatabase:ProQuest Library Science
Look for terms in: Citation and abstract
Publication type: Scholarly journals64 results as of April 13, 2009 -
(Marketing) AND (librar*) AND PDN(>4/13/2008)
Limit results to: full text, scholarlyDatabase:ProQuest Library Science
Look for terms in: Citation and abstract
Publication type: Scholarly journals21 results as of April 13, 2009
CRM and Marketing Articles
ProQuest ® |
Research Summary - April 13, 2009 | |
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Marketing to the social Web: how digital customer communities build your business
P G Kishel. Choice. Middletown: Nov 2007. Vol. 45, Iss. 3; p. 514 (1 page) -
if you Can't beat them, join them
Anonymous. Information World Review. Oxford: Nov 2007. -
Doing the business
Tracey Caldwell. Information World Review. Oxford: Oct 2007.
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(LSU({CUSTOMER RELATIONSHIP MANAGEMENT}) AND LSU({MARKETING}))
Limit results to: full textDatabase:ProQuest Library Science
Look for terms in: Citation and abstract
Publication type: All publication types6 results as of April 13, 2009 -
(LSU({CUSTOMER RELATIONSHIP MANAGEMENT}) AND LSU({MARKETING}))
Look for terms in: Citation and abstractDatabase:ProQuest Library Science
Publication type: All publication types6 results as of April 13, 2009 -
"customer relationship management"
Look for terms in: Citation and abstractDatabase:ProQuest Library Science
Publication type: All publication types122 results as of April 13, 2009